NATIONAL BANK DISCOUNT BROKERAGE ranked first for its customer service
Montreal, 19 November 2001 -
National Bank Discount Brokerage shares first place ranking with two other firms for the quality of its customer service. Those were the findings of a recent study by the prestigious research firm Dalbar which rated Canadian discount brokerage firms based on certain criteria for service offered to customers over the telephone or by e-mail.
The study, conducted between August 15 and October 26, 2001, measured the quality of customer service offered by the seven main discount brokerage firms in Canada. With the highest overall score, National Bank Discount Brokerage ranked first in terms of brokers' diligence in responding to clients' requests, their helpfulness and professionalism, and their initiative in suggesting options that are to their clients' advantage. Moreover, National Bank Discount Brokerage was the only firm to be ranked first for its representatives' knowledge and confidence in answering clients' questions.
"The accuracy of the information provided by our representatives and the confidence they inspire in clients are extremely important," stressed Yves G. Breton, President of National Bank Discount Brokerage. "They must have a solid grasp of our products and services in order to keep clients well informed. Their diligence, helpfulness and proactive approach also go a long way in ensuring our excellent customer service, which is a priority for us as well as for the Bank. For our clients," Mr. Breton added, "the knowledge that their broker is recognized for providing top quality service is further confirmation that they made the right decision when they entrusted their business to us."
Dalbar is a research firm specializing in the area of financial services. It measures financial institutions' performance in several areas, such as customer satisfaction, quality of service and effective communications.
National Bank Discount Brokerage Inc. is a wholly-owned subsidiary of National Bank of Canada. The National Bank is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank has assets of over $75 billion and, together with its subsidiaries, it employs over 16,600 people. The Bank's shares are listed on the Toronto Stock Exchange.
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||Yves G. Breton
National Bank Discount Brokerage Inc.
Tel.: (514) 871-7595
Public Relations Department
Tel.: (514) 394-6991
|*The telephone numbers and e-mail address are for the exclusive use of journalists and other media representatives.