Fixed-income securities now available via Internet:
Even more choice for National Bank Discount Brokerage clients
Montreal, 29 April 2002 -
Clients of National Bank Discount Brokerage Inc. who carry out their own trades on the Internet now have the option of buying fixed-income securities.
In reaction to the volatility of the stock markets over the past two years, many investors have turned to financial products that offer greater stability, such as bonds, guaranteed investment certificates, T-Bills and debentures. The main feature of these fixed-income securities is that their yield, maturity date and value is determined in advance. Although, to some, the potential return they offer may appear less interesting than that offered by stocks, they have the advantage of being much less sensitive to market fluctuations.
Formerly accessible only by telephone, these securities can now be traded on the Internet without having to go through a representative. Using the search function on the site, investors can consult and select the securities that best meet their needs at their own pace.
For Yves G. Breton, President of National Bank Discount Brokerage, this initiative was just a matter of time. "As a general rule, most clients who trade over the Internet without going through a representative are better informed, want more autonomy in carrying out their trades and are looking for a diversified selection of financial products. When they started asking for direct access to fixed-income securities, we did what was necessary to meet their request," he explained. Mr. Breton believes that this new option will encourage more people to trade on the Internet.
Top marks for National Bank Discount Brokerage
National Bank Discount Brokerage's willingness to adapt its offer to customer demand has had positive repercussions on customer satisfaction. Of all the firms specializing in discount brokerage for investors, National Bank Discount Brokerage Inc. offers its clients the best telephone customer service in Canada. That was the finding of a study conducted from January to March 2002 by the prestigious research firm Dalbar that ranked discount brokerage firms based on a certain number of criteria regarding service offered over the telephone. The study also ranked National Bank Discount Brokerage at the top of its class in terms of representatives' diligence in responding to clients' requests, their helpfulness and professionalism, and their initiative in suggesting advantageous options for clients.
"For over a year now, our clients' appreciation has been confirmed by Dalbar studies that rate us among the best," Mr. Breton added. "Our ranking is a source of great pride for all of the members of the National Bank Discount Brokerage team."
Dalbar is a research firm specializing in the financial services sector. It measures financial institutions' performance in several areas, such as customer satisfaction, quality of service and effective communications.
National Bank Discount Brokerage Inc., a wholly-owned subsidiary of National Bank of Canada, has been a trusted brokerage firm for more than 130,000 investors in Quebec and the rest of Canada for more than 12 years. It offers a broad range of financial products and investment instruments that can be traded through a variety of transaction systems.
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank has assets of over $75 billion and, together with its subsidiaries, it employs over 17,000 people. The Bank's shares are listed on the Toronto Stock Exchange.
National Bank Discount Brokerage