National Bank Direct Brokerage: First in client service

Montreal, 14 February 2006 - 

For the second year in a row,  National Bank Direct Brokerage (NBDB) has earned top honours from Dalbar, a research firm specializing in the financial services industry. This award is given to the Canadian direct brokerage firm that provides the highest tier of service to its clients over a calendar year.

“We are particularly proud of this year’s win,” said Yves Breton, President of National Bank Direct Brokerage. “The Dalbar award has been bestowed two years running and we’ve won it both times. A key pillar of our business strategy, service quality is also a real corporate value at NBDB, which explains why we’ve now ranked number one for service quality among our Canadian peers for the past four years. This award is a testament to our ongoing efforts to provide each and every client with top quality service.”

To select the winner of this annual award, each quarter Dalbar evaluated the seven main direct brokerage firms in Canada according to four criteria: professional attitude of representatives, client response time, proactivity in informing and guiding clients, and general knowledge.

The NBDB team consists of over 100 brokers, who are trained to serve investors who opt for direct brokerage and to assist clients with their investment choices. With $9.3 billon in assets under management, NBDB is the fourth largest direct brokerage firm in Canada and, by virtue of its market share, is a leader in Quebec. NBDB is present throughout Canada. It also carries out its activities through Altamira Securities.

About National Bank
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management, as well as mutual fund and retirement plan management. National Bank has nearly $108 billion in assets and, together with its subsidiaries, employs 16,890 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA: TSX). For more information, visit the Bank’s website at www.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives):

Denis Dubé
Director – Public Relations Department
National Bank of Canada
Tel.: (514) 394-8644