National Bank ranked among the world’s top 100 bank brands
Montreal, 6 December 2006 -
National Bank is proud to announce that it has been ranked 92nd among the world’s top 100 bank brands in a brand report published in the November issue of British magazine The Banker. Conducted in partnership with independent firm Brand Finance, the report by The Banker was based on an analysis of the world’s 500 largest banks by market capitalization. The purpose of this first-of-its-kind study was to assess the value of banks’ respective brands.
“National Bank is already very well known in Quebec,” stated Sylvie Roy, Vice-President – Marketing and Public Affairs. “The ranking in The Banker simply reinforces our positioning and valuates our brand relative to the largest banks in the world. We are very proud of this recognition.”
In the study, the National Bank brand was rated “A” (Strong). This evaluation was based on both quantitative and qualitative data. The quantitative data came from Bloomberg, the world’s largest supplier of financial and stock market data, analyses and news, as well as annual reports and other material provided by the banks’ investor relationsdepartments. The qualitative data was compiled by the management teams at Brand Finance.
According to The Banker, a brand is much more than a company name. It is now acknowledged as having the capacity to drive customer acquisition, reduce customer churn rates and reduce staff turnover, thereby increasing profitability and helping to influence analysts’ and investors’ perceptions.
In the July 2006 edition of The Banker, National Bank placed 146th among the world’s 1,000 largest banks.
About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $116 billion in assets and, together with its subsidiaries, employs 16,972 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca.
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):
Senior Director – Public Relations
National Bank of Canada
Tel.: (514) 394-8644