“AND ACTION!” National Bank Financial Group launches new advertising platform

Montreal, 19 January 2009 - 

National Bank Financial Group is launching a brand new integrated communication platform created by advertising agency BOS entitled “AND ACTION!”

This platform, deployed as part of the current RRSP campaign, includes three televised commercials, print ads and ads on Quebec’s main online news and information portals.

In addition, the “AND ACTION!” campaign features a promotional component developed in partnership with the advertising agency BOS  and Transcontinental for the network’s consumer and specialized publications.

“This new platform is part of an ongoing strategy to build National Bank Financial Group’s brand and, in particular, enhance its image in Quebec. We want to let our clients know that we actively support their goals and projects and that our comprehensive product and service offering allowing them to take action,” said Sylvie Roy, Vice-President – Corporate Marketing and Communications, of National Bank Financial Group.

The following individuals and groups contributed to the new platform:

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Alison Marks, Manager – Promotion and Publicity
Stéphanie Plessis-Bélair, Project Leader – Promotion and Publicity
Frédéric Otis, Coordinator – Promotion and Publicity

BOS
Creative Director: Hugo Léger
Art Director: Simon Beaudry
Writer: Martin Bernier
Planning & Account Services: Sonya Bacon, Marylène Benoit
Media: Pascale Boulanger, Julie-Jasmine Boudreau

Production Company: Jet Films
Directors: François Péloquin, Mathieu Charland, Jonathan Bensimon
Producers: Martin Henri, Visant Le Guennec
Music: Apollo, Étienne Gaudreau

Print Production
Photos : Shoot Studio
Photographer: Pierre Manning
Assistant: Jean-François Lemire
Prints Production: Graphiques M&H

About National Bank Financial Group
National Bank Financial Group is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank Financial Group offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $129 billion in assets and, together with its subsidiaries, employs 17,146 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Denis Dubé
Senior Manager – Public Relations
National Bank Financial Group
Tel.: 514-394-8644