Make Your Dream Home a Reality with National Bank Financial Group

Montreal, 3 April 2009 - 

To kick off its spring advertising campaign, National Bank Financial Group is launching a new TV commercial, developed by the Bos advertising agency, called A bigger house. This ad ties in with the “AND ACTION!” campaign, which emphasizes how National Bank Financial Group can help clients achieve their dreams, and shows the Casgrain family's brand-new house as seen through the eyes of their little boy.

National Bank Financial Group is also launching an online contest called Reno-Action, centered on home renovations. Homeowners will be invited to submit a photo of the room in their house (kitchen, basement, bathroom, etc.) that most needs a makeover. The public can then vote online for the most deserving room, and the winner will be awarded $15,000. 

Two 15-second television clips and Web banners will invite people to visit the microsite at nbc.ca/reno-action to cast their vote. The contest begins on April 13 with the launch of the microsite, and ends on May 18.

Credits – spring 2009 campaign

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Alison Marks, Manager – Promotion and Publicity
Stéphanie Plessis-Bélair, Project Leader – Promotion and Publicity
André Fournier, Coordinator – Web
Virginie Guida, Coordinator – Promotion and Publicity

Bos
Creative Directors: Roger Gariepy, Hugo Léger
Copywriting: Martin Bernier
Art Director: Simon Beaudry
Account Services: Sylvie Crête, Karine Sinanian
Planning: Sonya Bacon,
Media: Pascale Boulanger, Julie-Jasmine Boudreau

Microsite and Promotion
Planning: Thomas Gobeil
Account Executive: Ysabel Rodriguez
Creative Director: Cameron Wilson
Art Director: Loïc Moreau
Copywriting: Michel Rondeau
Programming: TOC interactif

Production Studio: JET FILMS
Producer: Martin Henri
Director: Jean-François Cassy
Post-production: Bureau de post
Sound and Mixing: La Majeure

About National Bank Financial Group
National Bank Financial Group, which is celebrating its 150th anniversary in 2009, is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has close to $137 billion in assets and, together with its subsidiaries, employs 17,199 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Marie-Claude Lavigne
Public Relations
National Bank Financial Group
514-394-6500