National Bank Financial Group launches an advertising campaign geared to savings and retirement

Montreal, 30 September 2009 - 

National Bank Financial Group has just launched an extensive advertising campaign in order to promote savings and retirement. This campaign, developed with ad agency Bos, aims to make consumers aware of how important it is to have a plan that will help them make their dreams come true. 

As well as two 30-second television commercials, this campaign includes a web component, in-branch advertising and some inspired tips, which will be shown on the French television network TVA starting October 19, 2009. These tips address questions that consumers may have on savings and retirement and suggest they meet with an advisor in a branch. Furthermore, consumers concerned about savings and retirement who complete a plan with an advisor will be entered in a draw for a $25,000 prize. What better way to get their projects up and running!

At the same time as this advertising campaign, National Bank Financial Group, a leader in savings, retirement planning and investments, is on the road with the Caravane Retraite, where a tour bus emblazoned with the Financial Group’s colours will visit 16 towns in Quebec and New Brunswick. Richard Dorval, experienced advisor and speaker, will be on board and lead the National Bank Retirement sessions. These info sessions, which are free, focus on retirement planning. Last year, National Bank Financial Group held 51 Retirement sessions.

The advertising campaign, which began on September 28, will run until the end of November.

Credits

Advertiser: National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Lise-Anne Amyot, Senior Manager – Branding and Advertising
Alison Marks, Manager – Promotion and Publicity
Dominique Proulx, Coordinator
André Fournier, Coordinator

Bos
Creative Directors: Roger Gariépy, Hugo Léger
Copywriters: Martin Bernier, Jenny Rich
Art Director: Simon Beaudry
Account Executives: Sylvie Crête, Ysabel Rodriguez, Vanessa Gervais
Strategic Planner: Sonya Bacon
Media Planner: Pascale Boulanger
Production company: Jet Films
Producers: Marie-Pierre Tétreault et Martin Henri
Director: Charles-Éric Savard
Postproduction: Bureau de Post
Sound: La Majeure

Graphic Production: M&H
Photography: Simon Duhamel

About National Bankof Canada
National Bank of Canada, which is celebrating its 150th anniversary in 2009, is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has close to $135 billion in assets and, together with its subsidiaries, employs 17,772 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
  www.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Denis Dubé
Director – Public Relations
National Bank Financial Group
Tel.: 514-394-8644