National Bank Financial Group is there for its clients. Launch of the new RRSP campaign.

Montreal, 18 January 2010 - 

Today, National Bank Financial Group is kicking off a brand new advertising campaign for RRSP season. As our signature "And action!" implies, our advisors are focused on action. The 2010 RRSP campaign therefore aims to provide valuable and practical advice to young families.

People are keenly aware of the need to save for retirement given the current state of government finances. However, the reality is that many young families have put this low on their list of priorities, considering the number of other obligations they have.

"Here at National Bank Financial Group, this is an important challenge and we are making it our duty to help all our clients plan for their retirement, while living life to the fullest today. By working with one of our financial advisors, young families can begin planning for retirement and take advantage of short and long-term benefits,"
said Sylvie Roy, Vice-President – Corporate Marketing and Communications at National Bank Financial Group.

To illustrate this situation and our solutions, in two 15-second TV spots, consumers are asked about their preparedness for retirement, with the answers revealed in 30-second messages explaining the decisions they made to get there. These ads, together with print and web components, will promote the Escalarater guaranteed investment certificate, offered at a very attractive promotional rate.  

The communications platform was developed by advertising agency Bos.

Here are the people in charge and the artists who contributed to this new campaign:

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Lise-Anne Amyot, Senior Manager – Branding and Advertising
Alison Marks, Manager – Branding and Advertising
Dominique Proulx, Coordinator – Branding and Advertising

Bos
Creative Director: Hugo Léger, Roger Gariépy
Art Director: Simon Beaudry
Copywriter: Martin Bernier
Strategic Planner: Sonya Bacon
Account Executives: Sylvie Crête, Lisa Fournier, Catherine Girard, Ysabel Rodriguez
Media Planner: Pascale Boulanger

Production company: Jet Films
Director: Charles-Éric Savard
Producer: Martin Henri

About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $132 billion in assets and, together with its subsidiaries, employs 17,747 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information:
(The telephone number provided below is for the exclusive use of journalists and other media representatives.)

Denis Dubé
Senior Manager – Public Relations
National Bank Financial Group
Tel. 514-394-8644