Remarkable start to our fundraising initiative: already more than $675,000 for Haiti - Campaign to continue until February 15, 2010

Montreal, 25 January 2010 - 

The various initiatives undertaken by National Bank Financial Group to help earthquake victims in Haiti have been a resounding success: through the joint efforts of the Financial Group, its clients and employees, more than $675,000 has already been raised—an outpouring of generosity that motivates us to strive for even greater heights with this campaign, which will continue until February 15, 2010

The measures put in place by the Financial Group have had a catalyzing effect on support, both in terms of in-branch donations by clients and employees and exchanged MasterCard reward points, which have allowed us to raise some $428,550 to date. To this, a corporate donation of $250,000 will be added, for a grand total of $678,550 to be given to the Canadian Red Cross.

“The wave of solidarity that has swelled among the employees and clients of the Financial Group is unprecedented,” explained Louis Vachon, President and CEO of National Bank Financial Group. "I'd like to thank all those taking part in this initiative and who will continue to distinguish themselves through their generosity. This success underscores the fact that our institution and many partners are thoroughly committed to social responsibility on the broadest scale.”

National Bank has taken the following initiatives to support the fundraising efforts of the Canadian Red Cross:

  • National Bank MasterCard cardholders with À la carte Rewards Plan may, if they wish, exchange their reward points on-line, free of charge, for a cash donation to the Canadian Red Cross at www.nbcrewards.ca or by calling 514-847-8280 or 1-800-341-8083
  • Counter cards placed at the counter will remind Bank customers that they can make donations at any National Bank branch.

All donations made at National Bank branches will be sent to the Canadian Red Cross and will be used to provide immediate relief and basic supplies to the victims. The Canadian Red Cross will issue tax receipts for all donations of $10 and over.

For more information, please contact Customer services of National Bank Group at 514-394-5555 or 1-888-483-5628.

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $132 billion in assets and, together with its subsidiaries, employs 17,747 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Denis Dubé
Senior Manager, Public Relations
National Bank Financial Group
Tel.: 514-394-8644