It pays to sign your mortgage with National Bank Financial Group

Montreal, 10 March 2010 - 

To kick off its spring mortgage campaign, National Bank Financial Group has launched two 30-second, French television ads, developed by the agency Bos and entitled “Le salon” and “La salle de bain” and aired on all major networks from March 8 to May 24. The scripts feature consumers who are surprised by the generosity of the financial institution’s promotional offer for the 2010 mortgage campaign.

The messages promote the 5.5% cashback offer on the fixed-rate portion of five-year mortgage loans at National Bank Financial Group. This attractive offer reflects today’s reality which requires simple and practical mortgage solutions. Although consumers are sensitive to mortgage rates, they want more for their money and that is exactly what the cashback offer gives them.

A Web component on various Quebec portals will accompany the television ads. Web ads, in an original format and focusing on the cashback, will provide all the information on the features of the offer.

Here are the people in charge and the artists who contributed to this new campaign:

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Lise-Anne Amyot, Senior Manager – Branding and Advertising
Dominique Dubois, Project Leader – Branding and Advertising

Bos
Creative Directors: Roger Gariépy, Hugo Léger
Copywriter: Martin Bernier
Art Director: Simon Beaudry
Account Services: Sylvie Crête, Lisa Fournier
Planning: Sonya Bacon
Media: Pascale Boulanger
Production house: Jet Films
Producer: Martin Henri
Director: Charles-Éric Savard
Post-production: Bureau de Post
Sound: La Majeure

Photo: Alain Desjeans
Web
Creative Director: Cameron Wilson
Art Director: Loïc Moreau
Account: Anne-Laure Rique
Motion Designer Emmanuel Mazeron
Production & Integration: Hue Web Studio

About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, as well as specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $134 billion in assets and, together with its subsidiaries, employs 17,946 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information: (The telephone number provided below is for the exclusive use of journalists and other media representatives.)

Denis Dubé
Senior Director, Public Relations
National Bank Financial Group
Tel.: 514-394-8644