National Bank Financial Group collects $400,000 for Breakfast Clubs of Canada and Club des petits déjeuners du Québec

Montreal, 11 March 2010 - 

National Bank Financial Group’s financing campaign to benefit Breakfast Clubs of Canada and Club des petits déjeuners du Québec has now wrapped up and once again, its results have exceeded expectations. The sale of colourful luggage tags designed especially for the Clubs and a corporate donation from the Financial Group, generated an impressive $400,000. This success will allow the two organisations to provide nutritious in-school breakfasts to thousands of young children.

Proud to tag along with the Clubs!
Last year, thanks to the donations collected and its many partners, Club des petits déjeuners du Québec and its 3,500 volunteers served no less than 2.1 million breakfasts to some 15,000 children in 247 schools across the province. Elsewhere in Canada, more than 200,000 children were able to start the day on a full stomach and with a clear mind thanks to Breakfast Clubs of Canada.

“We would like to thank the management and employees of National Bank Financial Group and everyone who took part in this campaign for giving kids a hand, and especially for believing in what we do,” explained Daniel Germain, president and founder of Breakfast Clubs of Canada and Club des petits déjeuners du Québec. “Your support and that of your family, friends, colleagues and many others is instrumental in helping the Clubs make a difference.” 

“National Bank Financial Group has been a proud partner of Breakfast Clubs of Canada and Club des petits déjeuners du Québec for over four years now,” explained Sylvie Roy, Vice-President – Corporate Marketing and Communications at National Bank Financial Group. “The children in the Clubs are fortunate to be able to count on the generosity of thousands of National Bank Financial Group customers and employees who, by ensuring they receive a healthy meal to start the day, encourage them to stay in school and make it easier for them to focus on their studies. This cause is a vital one for us and reflects the Financial Group’s commitment to youth.”

Through its donations and sponsorships program and the initiatives of its employees, National Bank Financial Group helps support hundreds of organizations across Canada. It focuses primarily on four main areas of activity—health, education, arts and culture, and community outreach—with the goal of generating positive benefits for communities.

More information on the many causes and projects the Financial Group supports as part of its commitment to the communities it serves can be found in our social responsibility report at www.nbc.ca/socialresponsibility

Breakfast Clubs of Canada and Club des petits déjeuners du Québec
For more information on the mission of Breakfast Clubs of Canada and Club des petits déjeuners du Québec or to make an online donation, go to www.BreakfastClubsCanada.org or
www.clubdejeuners.org
 

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $134 billion in assets and, together with its subsidiaries, employs 17,946 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information (The telephone numbers provided below are for the exclusive use of journalists and other media representatives.):

Denis Dubé
Senior Manager
Public Relations Department
National Bank Financial Group
514-394-8644

Dominique Ladouveur
Breakfast Clubs of Canada
1-866-794-4900, ext. 232              

Marie-Claude Bienvenue
Club des petits déjeuners du Québec
450-641-3230, ext. 224.