The Heart and Stroke Foundation of Québec launches its Loterie du Cœur - A house for life!

Montreal, 6 April 2010 - 

The Heart and Stroke Foundation of Québec, along with its partners Industries Bonneville, National Bank Financial Group and Quebecor Media, is pleased to announce the launch of its very first Loterie du Cœur. In all, $530,000 in prizes will be awarded, including the Grand Prize which consists of a “Jordan “ house from Bonneville worth $300,000, $50 000 for the purchase of a lot as well as $50,000 for furnishings. In addition, over 100 secondary prizes will be awarded, totalling $130,000 in cash, including one $25,000 prize and three $10,000 prizes.

The Loterie du Coeur tickets cost only $20 and will be sold from Tuesday April 6th until Friday June 18th in all branches of the National Bank throughout Québec as well as at the offices of Industries Bonneville and the Heart and Stroke Foundation of Québec.

“The Heart and Stroke Foundation of Québec is proud to launch itsLoterie du Cœur. This project will allow us to give many Québec researchers the support they need to continue their research and to find new ways of fighting cardiovascular disease, which remains the leading cause of death for both men and women in this country,” says Mr. Jean Noël, President and CEO of the Heart and Stroke Foundation of Québec.

“Thanks to the generosity of our donors, we have given 92 million dollars to thousands of researchers over the past 55 years. Research is the cornerstone of any process aimed at improving heart health and we are convinced that Quebecers are well aware of this fact and that many of them will participate in our lottery,” adds Mr. Noël.

With half a century of experience in the field of construction and having built more than 35,000 houses in plant, Industries Bonneville is one of the major partners in this project. “We are very pleased to be able to help the Heart and Stroke Foundation of Québec give away one of our houses as a Grand Prize of theLoterie du Cœur. Our “Jordan “model is sure to please the winner, especially since the house can be installed in the location of his choice” states Mr. Dany Bonneville, Co-President of Industries Bonneville.

The Loterie du Cœur is also fortunate enough to benefit from an impressive sales network, through National Bank’s 337 branches. “As a socially responsible institution, National Bank Financial Group supports many health projects, particularly in the fields of prevention and research. Therefore, we are very pleased to partner up with the Heart and Stroke Foundation of Québec, a leader in cardiovascular health in Québec, by participating in the Loterie du Cœur,” says Mrs. Kathleen Zicat, Senior Vice-President, Sales and Services, Personal Banking for National Bank Financial Group.

The drawing for theLoterie du cœur will take place on Thursday, July 15th, 2010 at the offices of Industries Bonneville located in Beloeil. You may visit loterieducoeur.ca for a virtual tour of the “Jordan” house and to get more information concerning the lottery.  

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.

Information: Alexandra Beaudry, Communications Coordinator, Heart and Stroke Foundation of Québec 514 871-8038, extension 232 or 514 554-8748.