National Bank Financial Group rolls out national advertising campaign for businesses

Montreal, 7 June 2010 - 

This week National Bank Financial Group is rolling out a brand new advertising campaign aimed at businesses. The campaign will involve more than 175 billboards with themes portraying the Financial Group's role as a key player of Canada's economic and social development.

The concept involves juxtaposing 16 industry-related themes such as "Technology" and "Real Estate" with one of the distinctive traits of our institution, the word "National."

The campaign will run from June to August in the main Quebec markets and in Ontario, Alberta and New Brunswick. The billboards will be strategically placed in areas of high concentration in a specific industrial sector.

The communication platform developed by Bos advertising is intended to reflect the Financial Group's ability to meet the needs and expectations of its clients and to build a long-term relationship of trust with them.

"National Bank Financial Group supports companies in a range of industries and has proven expertise in many of them, including agriculture, film, healthcare and exporting. This advertising campaign is an opportunity to further showcase this expertise while presenting the Financial Group as a responsible corporate citizen that is strongly committed to economic and social development," explained Jacques Deforges, Senior Vice-President – Sales and Service – Commercial Banking, Quebec.

In 2009, National Bank Financial Group approved nearly $42 billion in debt financing for some 40,000 businesses. National Bank Financial Group has the largest share of the business credit market in Quebec among Canadian banks and is an acknowledged strategic partner in many sectors elsewhere in the country.

Here are the people in charge and the artists who contributed to this new campaign:

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Lise-Anne Amyot, Senior Manager – Branding and Advertising
Sylvie Nicolas, Project Officer – Branding and Advertising

Bos
Creative Directors: Hugo Léger, Roger Gariépy
Art Director: Simon Beaudry
Copywriters: Hugo Léger, Martin Bernier
English Copywriter: Ron Caplan
Strategic Planning: Sonya Bacon
Account Services: Lisa Fournier
Media Planner: Pascale Boulanger
Media Purchasing: Renée Pétranic

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $150 billion in assets and, together with its subsidiaries, employs 18,248 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor – Public Relations
National Bank Financial Group
Tel.: 514-394-6500