National Bank Financial Group at the “Open House on Quebec Farms”

Montreal, 10 September 2010 - 

For a second consecutive year, National Bank Financial Group is participating in the 8th annual “Open House on Quebec Farms” organized by the Union des producteurs agricoles (UPA). On Sunday, September 12, between 10 a.m. and 4 p.m., more than 100 Quebec farms will welcome some 125,000 visitors and many key agriculture and agrifood stakeholders.

“At National Bank Financial Group, we feel privileged to be a partner in this 8th edition of Open House on Quebec Farms. The Financial Group's top priority is to recognize and emphasize the importance of agribusinesses, as they contribute to the food supplies and health of millions people here and around the world,” says Pierre Dubreuil, Senior Vice-President – International and Business Solutions, Commercial Banking, National Bank Financial Group.

It will be a perfect opportunity for people to meet farmers, see what they do day to day, sample their products, get a closer look at their animals, and discover their passion for agriculture.  

The day's activities will include a tasting of local products, a visit to farms and their facilities, demonstrations, a presentation, games, a draw for baskets filled with local products, and much more. The event is free and will take place rain or shine.

Quebec's main farm productions – dairy, cattle, goat and fruit and vegetable production – will be the focus of the event, much to the delight of young and old, as well as the producers themselves who are proud of their work and happy to play hosts.

In the first seven years, the open house event has drawn more than 909,000 visitors to over one thousand Quebec farms. Over the years, some 11,000 volunteers have helped farmers reach out to urbanites to answer questions about farming, life in the country, production methods and agroenvironmental practices.

Visit www.portesouvertes.upa.qc.ca for full details on the Open House on Quebec Farms, including a list of about 100 participating farms, driving directions, planned activities, and more.

National Bank Financial Group is deeply committed to helping businesses grow and prosper throughout every step of their development. 

In Quebec, National Bank Financial Group has more than 100 advisors who specialize in agriculture. Because of their understanding of the sector's business needs, combined with their high-level expertise, they are perfectly positioned to offer unique business solutions and equip farmers to attain their objectives.

The Financial Group continues to strengthen its ties to the agricultural community across the province, thanks to a sustained presence in various key sector federations and events. Through its recognition program, National Bank SME Awards, the Financial Group specifically recognizes the performance and successes of agricultural businesses in all regions of Quebec.

Each year, through its donations and sponsorships program and the initiatives of its employees, National Bank Financial Group helps support hundreds of organizations across Canada. It focuses primarily on four main areas of activity – health, education, arts and culture, and community outreach – with the goal of generating positive benefits for communities.

More information on the many causes and projects the Financial Group supports as part of its commitment to the communities it serves can be found in our social responsibility report at www.nbc.ca/socialresponsibility.

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at
www.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.)

Joan Beauchamp
Senior Advisor – Public Relations
National Bank Financial Group
Tel.: 514-394-6500