National Bank Financial Group — Presenting sponsor of the Montreal Canadiens

Montreal, 7 October 2010 - 

National Bank Financial Group is pleased to announce that it has become a sponsoring partner of the Montreal Canadiens hockey team beginning with the 2010-2011 NHL season. This agreement brings together two institutions with roots that go back over a century in Quebec and of which Quebecers have every reason to be proud.

Bell Sports Complex in Brossard
The Financial Group, which been active on the South Shore of Montreal for many years, has approximately 20 branches and commercial banking centres located close to and around the Complex, with 500 employees and more than $1 billion in financing granted every year to individuals and companies in all sectors of activity. Through its many actions in the community, the Financial Group contributes actively to the economic and social development of the South Shore and the greater Montérégie region.

Just in time to kick off the 2010-2011 hockey season, a huge PASSION NATIONALE signature accompanied by the Financial Group's French-language advertising slogan Et action ! has been installed both inside and outside the Bell Sports Complex in Brossard, the official training site of the Montreal Canadiens.

"Why Passion Nationale? Because these two words reflect the pride and confidence that Quebecers, the Financial Group and Canadiens fans from coast to coast have in Nos Glorieux. For us, this is an ideal opportunity to share that pride in a tangible way," explained Daniel Poissant, Vice-President, Personal Banking - Montérégie and Central Quebec.

National Bank also supports the Montreal Impact with giant posters surrounding the soccer fields at the Bell Sports Complex.

Bell Centre 
This partnership will also involve the same signature being displayed at the Canadiens' home arena, with National Bank as the presenting sponsor for corporate boxes at the Bell Centre.

Lively and dynamic
This agreement shows National Bank Financial Group's determination and commitment to the communities where it is active. Through its donations and sponsorship program and the initiatives of its employees, National Bank Financial Group helps support hundreds of organizations across Canada every year. It focuses primarily on four main areas of activity – health, education, arts and culture, and community outreach – with the goal of generating positive benefits for communities.

For more information on the many causes and projects the Financial Group supports as part of its commitment to the communities it serves, please consult our social responsibility report at www.nbc.ca/socialresponsibility.

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca. To access National Bank Financial Group’s financial education portal, visit www.clearfacts.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor – Public Relations
National Bank Financial Group
Tel.: 514-394-6500