National Bank Financial Group sponsors The 2010 Toronto Reel Asian International Film Festival

Montreal, 1 November 2010 - 

National Bank Financial Group is proud to announce its first year of partnering with the 2010 Toronto Reel Asian International Film Festival. Through this initiative, National Bank becomes both Major Sponsor of the 14th edition of Canada’s premier pan-Asian international film festival, dedicated to presenting the best of Asian cinema to Toronto and Canadian audiences, and Presenting Sponsor of the November 14 Festival Closing Night Gala to be held at the Royal Theatre. The 2010 Toronto Reel Asian International Film Festival will take place from November 9 to 14 at selected participating theaters in downtown Toronto.

“This is a great opportunity for National Bank Financial Group to show its support to Toronto's cultural diversity and arts scene,” said Financial Group Marketing Manager Lucie Brouillette. "Its another example of how National Bank is truly part of the community in which we serve our customers.”

Through its donations and sponsorships program and the initiatives of its employees, National Bank Financial Group helps support hundreds of organizations across Canada. It focuses primarily on four main areas of activity – health, education, arts and culture, and community outreach – with the goal of generating positive benefits for communities. 

More information on the many causes and projects the Financial Group supports as part of its commitment to the communities it serves can be found in our social responsibility report at www.nbc.ca/socialresponsibility.

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca. To access the National Bank Financial Group’s financial literacy portal, visit the www.clearfacts.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor, Public Relations
National Bank Financial Group
Tel.: 514-394-6500