Clearfacts.ca launches The Adventures of Saving, an educational game to teach kids savings basics

Montreal, 17 May 2011 - 

Parents looking to teach their children aged 6-12 about the importance of saving money now have a new tool at their disposal: The Adventures of Saving, an educational web platform found at Clearfacts.ca/ekominiville. Designed to raise awareness on managing money in a fun way, The Adventures of Saving invites parents and children to take part in the adventure set in the animated universe of EkominiVilleTM. Participants who finish the four games by June 19 will automatically be registered to a contest with a $1,000 scholarship as the grand prize. In addition, 150 EkominiTM Coin Savers will be drawn between May 10 and June 19.1

“The sooner you can teach kids about the importance of managing their money, the more likely they are to become financially responsible,” said Sophie Ducharme, T.V. host, notary and Vice-President, Trust and Advisory services, National Bank Trust, and Clearfacts.ca ambassador. “The Adventures of Saving is an innovative and fun way to start talking about financial matters with your children, who are encouraged to become consumers at an ever younger age.”

The educational games found at Clearfacts.ca/ekominiville will be featured in a promotional tour this summer with Alexandre Bilodeau, Gold medalist in the freestyle skiing – Moguls event at the 2010 Vancouver Olympic Games and World Champion, who is also an ambassador of Clearfacts.ca. The tour, which will include Impact games at Saputo Stadium and the Rogers Cup at Uniprix Stadium, will allow participants to try out the games and win instant prizes. 

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $152 billion in assets and, together with its subsidiaries, employs 18,407 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca. To access National Bank Financial Group’s financial education portal, visit www.clearfacts.ca.

TM 2011 Ekomini Inc. All rights reserved. Ekomini and the Ekomini logo are registered trademarks of Ekomini Inc. in the United States and/or other countries.

1 Contest open to Canadian residents who have reached the age of majority. The scholarship will be issued in cheque format. No purchase required. Approximate value of each coin saver: $39.99. Deadline is June 19, 2011.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor, Public Relations
National Bank Financial Group
Tel.: 514-394-6500