In-Branch Fundraising Campaign to Benefit Club des petits déjeuners du Québec and Breakfast Clubs of Canada

Montreal, 25 November 2011 - 

National Bank will be offering a treat to gourmet chocolate lovers with its 7th Holiday Season fundraising campaign to benefit Club des petits déjeuners du Québec and Breakfast Clubs of Canada. Anyone with a sweet tooth will have the opportunity to savour organic chocolate made by Theobroma Chocolat™ while supporting a great cause. The chocolates will be sold for $5 in a charming reusable box at National Bank branches across Canada, from November 28 to December 31, 2011.

"We are very proud to once again be associated with Club des petits déjeuners du Québec and Breakfast Clubs of Canada and, by having our employees sell this product in branches, help ensure the success of this fundraising campaign," stated campaign ambassador Kathleen Zicat, Senior Vice President, Sales and Service – Retail Banking, National Bank. "Last year, the campaign surpassed all our expectations and we are convinced that this year will prove to be just as successful for this organization and the children who benefit from its programs."

Every pretty box is illustrated by Kettö, the design duo, and contains nine delicious pieces: three dark chocolates, three dark chocolates with a burst of raspberry and three dark chocolates with a burst of orange. Theobroma Chocolat™ chocolate is made from natural ingredients, is gluten-free and produced entirely in Quebec.

"Once again, we specifically chose a product of quality that people would be happy to buy and give," specified Daniel Germain, Founding President of the Club des petits déjeuners du Québec and Breakfast Clubs of Canada. "Finding the right product is important because this campaign is a critical source of financing for us. With this product, we have been able to bring together all the elements we were looking for, and it is produced locally. Furthermore, by choosing Theobroma Chocolat™ organic chocolate, we are supporting sustainable practices."

Thanks to National Bank's support and the contributions from the thousands who will buy this lovely box of gourmet, organic and free-trade chocolates, the Club will be able to maintain its services in existing clubs and expand its activities to help the largest possible number of children. Last year, thanks to all the donations and many partnerships, 8,500 volunteers welcomed over 106,000 schoolchildren and served no fewer than 16 million breakfasts during the school year. Club des petits déjeuners du Québec and Breakfast Clubs of Canada helped thousands of children start off their school day on the right foot with a healthy breakfast.

About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $153 billion in assets and, together with its subsidiaries, employs 19,217 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca. To access National Bank’s financial education portal, visit www.clearfacts.ca.

Club des petits déjeuners du Québec and Breakfast Clubs of Canada
To learn more about the Club des petits déjeuners du Québec and Breakfast Clubs of Canada or to make an online donation, visit www.clubdejeuners.org or www.breakfastclubscanada.org

Information
(The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor, Public Relations
National Bank
Tel.: 514-394-6500

Gabriel St-Pierre
Communication Coordinator
Club des petits déjeuners du Québec
Tel. : 514 513-3325

Marie Pier Paradis
Communication Coordinator
Clubs des petits déjeuners du Canada
Tél. : 450 449-4900, poste 229