Transporting both passengers and cargo, Nolinor Aviation counts on being innovative to grow and enter new markets. Here's the approach of a company that exports everything all over the world.
Since its creation in 1992, Nolinor Aviation has met the needs of companies and government organizations in transporting passengers, cargo or both. A first-time request to transport both material and personnel for a humanitarian mission to Africa pushed the airline outside of its comfort zone. "We told ourselves that if someone else could do it, so could we," recalls Marco Prud'Homme, Vice-President.
This mindset remains the foundation of the company to this day: Finding solutions to client needs, no matter the challenge. "Offering great service opens the door to new opportunities," explains Mr. Prud'Homme. "Each accomplishment helps us make a name for ourselves with other companies that have uncommon missions."
Nolinor planes fly sports teams, executives going to trade shows, and material regulated by strict standards to the Arctic, the U.S., the Caribbean and Europe.
Nolinor sees opportunities for growth beyond the national market. "Our greatest asset is our fleet of aircraft that we can send anywhere in the world," states Mr. Prud'Homme.
Air transport is a highly regulated industry. Not only are multiple licences, authorizations and certifications required for each new destination, but so are local service partners.
"We have to work hard, and we have to be patient and do things correctly. That's how we're successful," emphasizes Nolinor Aviation's vice-president. In fact, the company has been honoured on three separate occasions for its strong performance and management at the annual National Bank SME Awards.
With each of its fine-tuned solutions, Nolinor Aviation strengthens the expertise it needs to serve new markets. For example, to fulfil a request requiring it to land on a gravel runway, the carrier obtained the required certification and modified its planes accordingly.
The entire fleet is now configured for this type of landing, making it possible to transport military equipment and mining personnel to remote locations.
The air transport industry is facing a global labour shortage, particularly for pilots. While this is a serious issue, Nolinor also sees it as an opportunity. "If our competitors need pilots and we manage to find some, our services will be in high demand," says Mr. Prud'Homme. Considerable recruitment efforts are made by the company, which also supports current employees who are interested in obtaining their pilot licence.
A definite financial challenge is acquiring aircraft that are worth several million dollars. "We don't buy planes before looking for clients. We must first identify needs and then meet demand quickly," specifies Mr. Prud'Homme.
As opposed to real estate, where market value is only affected by the local market, the value of a plane is based on the international market. When the process for obtaining loans is that complicated, having an experienced financial partner is a very valuable asset. "Working together with National Bank, we've developed a shared expertise in financing that continues to grow with each new project," concludes Nolinor Aviation's vice-president.
Any reproduction, in whole or in part, is strictly prohibited without the prior written consent of National Bank of Canada.
The articles and information on this website are protected by the copyright laws in effect in Canada or other countries, as applicable. The copyrights on the articles and information belong to the National Bank of Canada or other persons. Any reproduction, redistribution, electronic communication, including indirectly via a hyperlink, in whole or in part, of these articles and information and any other use thereof that is not explicitly authorized is prohibited without the prior written consent of the copyright owner.
The contents of this website must not be interpreted, considered or used as if it were financial, legal, fiscal, or other advice. National Bank and its partners in contents will not be liable for any damages that you may incur from such use.
This article is provided by National Bank, its subsidiaries and group entities for information purposes only, and creates no legal or contractual obligation for National Bank, its subsidiaries and group entities. The details of this service offering and the conditions herein are subject to change.
The hyperlinks in this article may redirect to external websites not administered by National Bank. The Bank cannot be held liable for the content of external websites or any damages caused by their use.
Views expressed in this article are those of the person being interviewed. They do not necessarily reflect the opinions of National Bank or its subsidiaries. For financial or business advice, please consult your National Bank advisor, financial planner or an industry professional (e.g., accountant, tax specialist or lawyer).