Press Releases

National Bank’s Financial Literacy Site Reached 1 Million Hits

Montreal, 14 November 2012 -

National Bank is proud to announce that its financial literacy website ( in English) reached the 1 million hits mark in November—which coincides with Financial Literacy Month. For two years now, this information site has been helping its readers make enlightened decisions that will contribute to their financial health. It offers valuable information to families, students and entrepreneurs, along with interactive games for youngsters.

“National Bank has stepped up its efforts in recent years to increase public awareness to the importance of being financially literate. The popularity of has demonstrated that people of all ages are interested in having access to unbiased information on a wide range of topics,” said Lise-Anne Amyot, Vice-President – Brand Image at National Bank. “Life is full of events that have a major impact on our personal finances, so it is essential to have the facts needed to make informed decisions.” and include some 5,000 articles, posts and videos that are updated constantly and cover all the latest news in finance and economics. The sites are full of information on buying a car, mortgages, budget planning, financing a business, retirement, and much more. The content comes from a range of major media and prominent contributors, including Protégez-Vous, the School of Management at UQAM and the Faculty of Management at McGill University.

To further promote financial literacy, the special team at the kiosk and the site’s official spokesperson Alexandre Bilodeau—Canadian Olympic gold medallist in the moguls event—have met with hundreds of people at various events presented by National Bank over the past few months. The events were an opportunity for visitors to have their photo taken with Alexandre Bilodeau and for the very young to learn about earning, saving and sharing their money using an electronic coin saver.

The site and team are just two of National Bank’s financial literacy initiatives. Many of its employees also do their part to promote financial awareness by volunteering in schools through programs like “Junior Achievement” or “Your Money” sponsored by the Canadian Bankers’ Association.

About National Bank of Canada
With $180 billion in assets as at July 31, 2012, National Bank of Canada (, together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and was named among the five strongest banks in the world by Bloomberg Markets. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities via social media and learn more about its extensive community involvement at and

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Joan Beauchamp
Senior Advisor – Public Affairs
National Bank
Tel.: 514-394-6500