Press Releases

National Bank Discount Brokerage: excellence for its customer service

Montreal, 2 February 2005 -

National Bank Discount Brokerage (NBDB) has once again been ranked number one among Canadian discount brokers for customer service, earning top honours from Dalbar, a research firm specializing in the financial services industry.   This inaugural Discount Brokerage Service Award is given to the Canadian discount brokerage firm that provides the best overall service to its customers over a calendar year.

“We are very proud of this award. It’s an important recognition that rewards our ongoing efforts to provide very high quality service to our customers,” said Yves Breton, President of National Bank Discount Brokerage.   “We consistently rank among the top Canadian discount brokers for service quality. That’s why we won this award for excellence,” concluded Mr. Breton.

In order to select a winner, Dalbar evaluated the seven main discount brokerage firms in Canada according to four criteria: the professional attitude of representatives, how quickly they responded to customers, their proactivity in informing and guiding customers, and their general knowledge.

The NBDB team consists of over 100 brokers, who are specially trained to serve investors who opt for discount brokerage and to assist customers with their investment choices. With $8.1 billon in assets under management, NBDB is the fourth largest discount brokerage firm in Canada and, by virtue of its market share, it is a leader in Quebec. NBDB is present everywhere in Canada.   It also carries out its activities through Altamira Securities.  

About the National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. The National Bank has assets close to $89 billion and, together with its subsidiaries, employs close to 16,500 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at

Information: (The telephone number provided below is for the exclusive use of journalists and other media representatives.)

Denis Dubé
Manager, Public Relations Department
National Bank of Canada
Tel.: (514) 394-8644