Press Releases

National Bank Has Earned the Trust of Its Stakeholders

Montreal, 20 April 2005 -

In a speech today to the Association des MBA du Québec, Réal Raymond, President and Chief Executive Officer of National Bank of Canada, explained how the Bank had earned the trust of its stakeholders and then used it as a management lever to help grow the business.

During his address, Mr. Raymond showed how, by instituting an action plan, Quebec’s leading bank had won the trust and appreciation of the four pillars of its development – its clients, employees, shareholders and the community – by meeting their respective needs and expectations. 

National Bank tackled this management challenge by taking concrete steps to enhance the satisfaction of these four key groups.

First, the Bank made quality a major priority in order to ensure that the central pillar – its clients – received fast, courteous, accessible and competent service.

Second, it invested in employee recruitment, training and retention and improved management practices in order to mobilize the second pillar, its personnel, whose engagement is critical to the success of any business strategy.

Third, it earned the appreciation of the third pillar – its shareholders – by taking measures that matter to investors on the financial markets, for whom performance and sound management go hand in glove. “We managed our activities using a comprehensive strategy geared to creating shareholder value. We  exited activities that no longer met our performance objectives and redeployed our capital to priority markets,” Mr. Raymond explained.

Finally, the Bank consolidated its image as a responsible corporate citizen in the eyes of the community – the fourth pillar – through its commitment and the commitment of its employees to philanthropic causes and through its support for education, health, the arts and the disadvantaged in our society.

“To succeed, organizations need to win the trust of all their stakeholders. National Bank recently adopted a vision reflective of its core values and based on its commitment to these four pillars,” Mr. Raymond concluded.

Mr. Raymond’s speech, entitled La confiance : un levier de gestion, is available in French on the National Bank website at under Information corporative - Interventions publiques – Interventions publiques 2005.

About National Bank
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its customers elsewhere in the world. National Bank offers a full array of banking services, including corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management, as well as mutual fund and retirement plan management. National Bank has more than $90 billion in assets and, together with its subsidiaries, employs close to 17,000 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA: TSX). For more information, visit the Bank’s website at

Information: (The telephone number provided below is for the exclusive use of journalists and other media representatives):

Johanne Bissonnette
Public Relations Department
National Bank of Canada
Tel.: (514) 394-6500