Press Releases

Allure MasterCard Campaign Earns a Flèche d’or Award

Montreal, 16 November 2005 -

The advertising and promotional campaign for the Allure MasterCard, launched this past June, has won a Flèche d’or in the 15th edition of the prestigious Flèche d’or competition organized by the Relationship Marketing Association of Montreal.

Lauded for its creativity and integrated media approach, the Allure MasterCard relationship marketing campaign earned National Bank a Flèche d’or in the “Financial Products and Services” category. The awards gala, which is the crowning event of a competition considered the premier race for excellence in the relationship marketing industry, was held on November 2 and attended by close to 300 people. 

The launch campaign for the Allure card was designed to highlight the product’s advantages, evoke an emotional response in the audience and persuade the women targeted to apply for the card. It also sought to stir up enthusiasm among the people involved in marketing the card and convert holders of classic cards to the new Allure card by offering them a loyalty program.  

The Allure card is specially designed for Quebec women. In addition to the exclusive benefits it offers, including 10% off any purchases made at participating retailers (over 250 points of sale), a percentage of total annual purchases made with the Allure card is donated annually to the Quebec Breast Cancer Foundation. 

About National Bank
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management, as well as mutual fund and retirement plan management. National Bank has close to $110 billion in assets and, together with its subsidiaries, employs 17,049 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA: TSX). For more information, visit the Bank’s website at

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives):

Denis Dubé
Director – Public Relations Department
National Bank of Canada
Tel.: (514) 394-8644