Press Releases

Piggy banks to raise funds for the Quebec Breakfast Club: because every penny counts

Montreal, 21 November 2005 -

In partnership with National Bank, the Quebec Breakfast Club today launched a brand new fundraising initiative: the sale of piggy banks.  These adorable piggies, available in two brightly coloured styles, will be on sale for $5 each at all National Bank branches in Quebec.

“Buying a piggy bank is an easy and concrete way of helping children get a good start to the school day and to their future.  It’s a worthwhile investment!” explained Daniel Germain, Founder and President of the organization.  The Quebec Breakfast Club takes every possible step to bring each child the two essential elements for a good learning experience: a nutritious breakfast and a nourishing environment.  The funds raised through piggy bank sales will help the Club serve breakfasts to a growing number of children.

In addition to enabling the Club to raise the funds it needs to pursue its mission, the piggy banks are a great gift idea for the upcoming holidays.  Offering them as gifts is a generous way of sharing the magic of the season and showing your affection to those you love.  It’s also the perfect time to introduce the little ones in your life to the concept of saving.

Thanks to the support of the public and its partners, the Quebec Breakfast Club has grown steadily over the years and celebrates its 11th anniversary this year.  “The Club has become a community project in every sense, attracting more and more people along the way,” stated Daniel Germain.

About the Quebec Breakfast Club
Thanks to the support of its 2,000 volunteers, 170 product and service partners, numerous spokespersons and $1,550,000 in annual donations in cash and kind, the Club serves close to two million breakfasts to 13,500 children in 183 participating schools across Quebec.

About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management, as well as mutual fund and retirement plan management. National Bank has close to $110 billion in assets and, together with its subsidiaries, employs 17,049 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA: TSX). For more information, visit the Bank’s website at www.nbc.ca.

Information (The telephone numbers provided below are for the exclusive use of journalists and other media representatives):

Marie-Claude Bienvenue                                             
Club des petits déjeuners du Québec/Quebec Breakfast Club
(514) 862-2704 or (450) 641-3230 ext. 224                                       

Denis Dubé
Director – Public Relations Department
National Bank of Canada
Tel.: (514) 394-8644