Press Releases

Share Breakfast Clubs of Canada card games with your loved ones this season

Montréal, 20 November 2006 -

Breakfast Clubs of Canada and National Bank are teaming up to help raise money for school meal programs across Canada.

Starting today until December 30, you can purchase a colourful deck of cards with a little piglet’s face and a fun memory game in the shape of a kitten for just $5 each and delight a child in your life while helping children get a good start to their day. Both games will be sold in participating National Bank branches across Canada and all proceeds will go to Breakfast Clubs of Canada.

With the support of National Bank branches in Ontario, Western Canada and Atlantic Canada, both partners are confident that this campaign will contribute to ensuring children start their day with a proper meal. Daniel Germain, President and Founder of Breakfast Clubs of Canada, agrees this initiative will help bring much needed funding to school nutrition programs across the country: “We are thrilled National Bank has agreed to partner with Breakfast Clubs of Canada in this initiative,” says Mr. Germain. “National Bank’s expertise and branch network are key elements in our ability to reach out to Canadians from coast to coast. Giving one of these games to your children or grandchildren this holiday season will help feed thousands of young Canadians breakfast before school and provide them with a bright start to their future.”

Studies show that children who eat breakfast before starting class learn better because they are more alert and better able to concentrate. In Canada, more than one million children live in poverty, putting them at risk of starting the day on an empty stomach.

Breakfast Clubs of Canada helps raise funds for Breakfast for Learning and its network of 2,500 community-based school nutrition programs. Proceeds raised from this activity will be used to help ensure 250,000 children get a nutritious breakfast, lunch or snack every day to give them the fuel they need to succeed at school. “At Breakfast Clubs of Canada, we believe that to grow up healthy, kids need protein and vitamins as well as a nourishing environment,” added Mr. Germain. “That is why our partnership with National Bank is so important to us,” Mr. Germain explained.

To learn more about Breakfast Clubs of Canada’s mission or to make a donation on line, visit

About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has close to $109 billion in assets and, together with its subsidiaries, employs 17,183 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at

Information (The telephone numbers provided below are for the exclusive use of journalists and other media representatives):

Denis Dubé
Senior Director – Public Relations
National Bank of Canada
Tel.: (514) 394-8644

Dominique Ladouceur
Breakfast Clubs of Canada
Tel.: (866) 794-4900 ext. 229