Independent research firm recognizes National Bank’s website
National Bank has distinguished itself by posting the best improvement in the rankings of the 2008 Canadian Bank Secure Site and the 2008 Canadian Bank Public Web Site, issued by Forrester, an independent research firm.
Placing second in the Canadian Bank Secure Site rankings, the transaction site of National Bank’s Personal Internet Banking Solutions stood out among the best in Canada due, in particular, to its new user-friendly and efficient online account statement feature. In 2007, National Bank was ranked 5th.
The Bank also received an honourable mention for its integrated approach that presents in one place all the information and services clients need to manage their accounts more easily. According to Forrester, the linking of bill payment information in the account history screen contributed to positioning National Bank as a Canadian leader in this area, and also as an example for the design of future generations of secure bank sites.
National Bank’s information site was also ranked as the most improved site compared to 2007, garnering 5th spot in the Canadian Bank Public Web Site rankings. Forrester especially recognized the work by National Bank in its information pages on credit cards. The new design makes it possible for clients to quickly and easily find, compare and sign up for credit cards that meet their needs.
Forrester Research, Inc. is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Forrester evaluated the websites of the seven largest Canadian financial institutions.
About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $120 billion in assets and, together with its subsidiaries, employs 16,856 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca.
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):
Director, Public Relations Department
National Bank of Canada