Press Releases

New In-Branch Fundraiser for the Club des petits déjeuners du Québec and Breakfast Clubs of Canada

Montreal, 17 November 2008 -

National Bank Financial Group Invites You to Give Generously This Christmas Season!

The holiday season will be here again before you know it. This year, National Bank Financial Group will offer you the chance to brighten up your home with a Christmas Ornament Duo especially designed for the Club des petits déjeuners du Québec and Breakfast Clubs of Canada fundraising campaign.

Beginning today in Ontario and Western Canada and December 1 in Atlantic Canada, for a limited time, you will be able to purchase the Clubs’ merry elves at any branch of National Bank for only $5 per duo. Whether you are looking for a gift, something to spruce up your Christmas decorations or a way to show your appreciation to the host of a party, these ornaments are the perfect answer. They’re an easy, fun way to make someone happy and at the same time support the Clubs’ mission.

“Christmas ornament fans and collectors should know that these ornaments are exclusive and designed especially for the Clubs,” explained Daniel Germain, founder and president of the Club des petits déjeuners du Québec and the. Breakfast Clubs of Canada “. As a result, they’re a great collector’s item, particularly given the price. They also reflect your generosity and desire to help better the lives of children in our community.”

Each year, the Club des petits déjeuners du Québec, with the help of 3,000 volunteers, serves over 2.1 million breakfasts to 15,000 children at 225 partner schools. Across Canada, nearly 360,000 schoolchildren are starting their school day on the right foot due, largely, to the commitment and devotion of Breakfast Clubs of Canada partners. These children now have the chance to begin their day on a full stomach and with a clear mind. Every year, hundreds of children who belong to the Clubs also participate in fun learning activities that promote mutual respect, self-esteem and co-operation.

About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $122 billion in assets and, together with its subsidiaries, employs 17,232 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at

To learn more about the Club des petits déjeuners du Québec and Breakfast Clubs of Canada or to make an online donation, visit or 

Information (The telephone numbers provided below are for the exclusive use of journalists and other media representatives):

Denis Dubé
Senior Manager
Public Relations Department
National Bank
Financial Group

Marie-Claude Bienvenue
Communications Manager
Quebec Breakfast Club
450-641-3230, ext. 224

David Lussier
Communications Manager
Breakfast Clubs of Canada
450-449-4900, ext. 225