Press Releases

Happy 150th, National Bank Financial Group

Montreal, 4 March 2009 -

To mark the 150th anniversary of its founding, more than 30 public figures representing the world of culture, sport, business and the community are wishing National Bank Financial Group a happy anniversary.

This large-scale advertising campaign, which kicked off last week and runs until April, includes ads on television, in newspapers (dailies and weeklies) and on billboards. Designed by the Bos advertising agency, the campaign features 36 well-known and lesser-known personalities, most of whom are Financial Group clients. These public figures pay homage to National Bank Financial Group, which has contributed to the economic, cultural and social development of the country for 150 years.

Between February 18 and 27, 2009, 18 five-second messages broadcasting “Happy Anniversary” wishes appeared on television, but with no indication who the wishes were for. These messages piqued the public’s curiosity, leaving them eager to find out who was hidden behind this original campaign.

This campaign is a prelude to various activities for clients and employees to celebrate the 150th anniversary.

Credits – National Bank Financial Group 150th anniversary campaign

National Bank Financial Group
Sylvie Roy, Vice-President – Corporate Marketing and Communications
Alison Marks, Manager – Branding and Advertising
Denis Dubé, Senior Manager – Public Relations
Geneviève Trottier, Senior Manager – Events and Community Relations
Sylvie Nicolas, Project Leader

Bos
Creative Directors: Roger Gariépy, Hugo Léger
Copywriters: Michel Ostiguy, Hugo Léger, Frédéric Bruniquel
Artistic Director: Samantha Hull
Customer Service: Sylvie Crête, Lisa Fournier
Strategic Planning: Sonya Bacon
Media: Pascale Boulanger, Julie-Jasmine Boudreau

Production company: Shoot Studios – Isabelle Reid
Producer: François Méthé
Director of Photography: Jean-François Gratton
Postproduction
Montage: CAG
Bureau de Post
Sound: La majeure
Print Campaign
Photography: Jean-François Gratton
Graphic Production: M&H

About National Bank of Canada
National Bank of Canada, which is celebrating its 150th anniversary in 2009, is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has close to $137 billion in assets and, together with its subsidiaries, employs 17,199 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website atwww.nbc.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Denis Dubé
Senior Manager, Public Relations
National Bank Financial Group
Tel.: 514-394-8644