Press Releases

National Bank Supports the Development of a Giving Culture in Canada

Montreal, 7 November 2013 -

National Bank is proud to support the "My Giving Moment" campaign promoting philanthropy and volunteerism that was launched by His Excellency the Right Honourable David Johnston, Governor General of Canada. The Bank will contribute $100,000 to the initiative for each year of the campaign, for a total of $400,000.

The goal of this initiative is to foster all forms of giving in Canadians. Whether it is through donating money or volunteering for a non-profit organization, "My Giving Moment" will target the entire population, with a view to creating a true giving culture across the country. To do so, the project relies on the support of its partners, including National Bank. The program's leaders will also be launching a multimedia campaign with the message, "Hey, I'm going to do that!"

Each year, National Bank provides substantial support to the community, notably with its One for Youth program that supports initiatives for young people from birth to age 25. In 2013, twelve regional committees were created across Canada to select from among 1,600 youth projects. This year, $1 million will be distributed as part of this program.

Aside from its donations and sponsorships program, specific distinctions are awarded each year to National Bank employees who have exhibited outstanding volunteerism. The André-Bérard Award, named in honour of a former National Bank president who served from 1990 to 2002, is the highest recognition in the employee volunteer program.

For more information on the many causes and events National Bank supports as part of its commitment to the communities it serves, please consult our Social Responsibility Report at

About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada ( together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and has been named among the 20 strongest banks in the world by Bloomberg Markets magazine. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at and

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives):

Jean-François Cadieux
Chief Advisor – Public Affairs
National Bank
Tel.: 514-394-6500