Press Releases

National Bank Direct Brokerage is announcing the launch of two offers for active, high net-worth investors

Montreal, 15 November 2013 -

National Bank Direct Brokerage is announcing the launch of two offers for active, high net-worth investors.

The two new offers, Advantage Direct Brokerage and Private Direct Brokerage, found under our Distinctive Services tab, propose high-end services that meet the specific needs of certain independent investors.

"National Bank Direct Brokerage received the highest client satisfaction rate among direct brokers, according to a survey published this fall by J.D. Power. Our mission is to provide Canadian investors with a comprehensive, flexible and competitive direct brokerage solution. We believe that Advantage Direct Brokerage and Private Direct Brokerage are perfectly in line with this objective," stated National Bank Direct Brokerage President Nancy Paquet.

In particular, Advantage Direct Brokerage provides investors with:

  • Support and guidance from our most experienced representatives
  • Priority telephone access
  • 10% off the commission when they trade options via our electronic systems
  • 10% off the commission when they trade equities, options or ETFs by telephone, with a representative1
  • A free personalized annual report on their accounts, upon request


To benefit from the Advantage Direct Brokerage services, investors and their immediate family (spouse and children) must have at least $500,000 in assets held at NBDB, or carry out a minimum of 300 equities, options or ETF trades each year with NBDB.

Investors who meet one of these criteria still have the possibility of trading for as little as $6.951 when they carry out their trades electronically.

For its part, the Private Direct Brokerage service provides investors with:

  • A dedicated Account Manager
  • Private telephone access
  • Follow-ups for renewing investments about to mature
  • 20% off the commission when they trade equities, options or ETFs by telephone, with a representative1
  • Free personalized reports on their accounts

To benefit from the services offered under Private Direct Brokerage, investors and their immediate family (spouse and children) must hold assets totalling at least $1,000,000 with National Bank Direct Brokerage. NBDB is happy to extend this offer to other members of their family, including parents and grandchildren.

By choosing Private Direct Brokerage, investors can enjoy all the advantages of the new sliding scale commission structure, which will allow them to trade for as little as $9.95 when they carry out their transactions electronically.

To find out more about the Advantage Direct Brokerage and Private Direct Brokerage offers, go to www.nbdb.ca/en/our-offer/distinctive-services or contact NBDB at:

1-866-221-9358
514-866-3769
directbrokerage@nbc.ca

1 See our Commission and General Fee Schedule at www.nbdb.ca/en/pricing/

AAbout National Bank Direct Brokerage
National Bank Direct Brokerage is a wholly owned subsidiary of National Bank of Canada. National Bank Direct Brokerage offers no advice and makes no investment recommendations. The client alone is responsible for the financial consequences of his or her investment decisions. National Bank Direct Brokerage is a member of the Canadian Investor Protection Fund.

About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada (www.nbc.ca), together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and was named among the 20 strongest banks in the world by Bloomberg Markets magazine. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.

Information (The telephone numbers provided below are for the exclusive use of journalists, other media representatives and shareholders.):

Jean-François Cadieux                                                           
Chief Advisor – Public Affairs Public Affairs                      
National Bank of Canada                                           
Tel.: 514-394-6500