Press Releases

National Bank Sticks With a Great Cause for its 9th Fundraising Campaign for the Breakfast Club of Canada

Montreal, 20 November 2013 -

Having just received the Outstanding Corporation in Philanthropy [1] Award, National Bank is proud to announce its 9th fundraising campaign for the Breakfast Club of Canada. This year's featured product, eagerly awaited by clients and employees alike, is a set of four exclusive magnets, available for only $5 at National Bank branches across Canada from November 20 to December 31, 2013 [2]. Since the beginning of its involvement with this cause, National Bank has raised nearly $3.5M for the Breakfast Club of Canada.

"Today, on National Child Day, National Bank and its employees are there for youth.Promoting the development of young people is a priority for National Bank throughout the year. The fundraising campaign for the Breakfast Club of Canada has become a holiday season tradition for our clients," said Karen Leggett, Executive Vice-President – Marketing at National Bank. "I am confident that the strength of our branch network and our employees' dedication to the cause will ensure a successful 2013 campaign, and allow us to help kids start their day off right."

"The branch employees are committed to the cause, and their enthusiasm clearly fosters client participation," explained Daniel Germain, founder and president of the Breakfast Club of Canada. "We are truly fortunate to have had such a dedicated partner over the past 9 years. On behalf of the children, I would like to sincerely thank everyone involved in the National Bank campaign."

Thanks to the contribution of National Bank and the thousands of donors who will purchase this exclusive set of magnets, the Breakfast Club of Canada will be able to continue providing services through its existing clubs and reach even more children. The Breakfast Club of Canada serves 18,000 Quebec children each day. Last year, 2.5 million breakfasts were served by 3,500 volunteers across the province.

Each year, National Bank supports hundreds of Canadian organizations through donations and sponsorships. It is particularly committed to young people through its One for Youth program, ensuring they are healthy and have the tools they need to become engaged citizens who are committed to building a better world. To learn more about the initiatives supported by the Bank and its employees, visit youth.nationalbank.ca.

About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada (www.nbc.ca) together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and has been named among the 20 strongest banks in the world by Bloomberg Markets. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.

About the Breakfast Club of Canada
Founded in 1994, the mission of the Breakfast Club of Canada is to offer daily a healthy breakfast in a nourishing environment to all students. The Club is a stakeholder dedicated to laying a foundation for students to thrive both at school and in life. Its network extends across the country. In Quebec alone, 18,000 students in 289 schools can benefit from a wholesome breakfast every morning. Visit breakfastclubcanada.org.

Click here to view the campaign video


[1] Awarded Friday, November 15, by the Quebec chapter of the Association of Fundraising Professionals.

[2] All profits from sales are donated to the Breakfast Club of Canada. For sale until December 31, 2013 or until supplies run out.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Jean-François Lauzon
Advisor – Public Affairs
National Bank
Tel.: 514-394-6097