National Bank Tops Canada's Mobile Banking Services
National Bank is No. 1 in mobile banking services among the country's six largest banks, according to a study conducted by Surviscor.*
This distinction reinforces the efforts deployed in 2013 by National Bank to improve its digital services offer. In addition to its iPhone and iPod touch application that has been available for two years, the Bank released an Android application and a BlackBerry launcher this year as well. It also unveiled its Investment Track app, an online tool used for retirement planning.
"Our objective is to make our products and services more accessible. We want our clients to be able to bank with us wherever and whenever they want. That's why we are constantly improving our Mobile Banking Solutions," stated David Furlong, Vice-President – E-Channels at National Bank.
To establish its ranking, Surviscor assessed the mobile banking services offered for multiple smart phones and digital tablets. The company then measured the performance of services offered in four categories: Getting connected, Application design, Mobile transactions and Customer support. "
With mobile devices showing the highest growth among online banking solutions, National Bank has worked diligently to ensure that key online features available on traditional computers can also be accessible while on the go," explained Glenn A. LaCoste, President of Surviscor.
* Surviscor’s 2013 Canadian Mobile Banking scorCardTM
About National Bank of Canada
With $188 billion in assets as at October 31, 2013, National Bank of Canada (www.nbc.ca) together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and has been named among the 20 strongest banks in the world by Bloomberg Markets magazine. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.
Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian online services offered to retail consumers. Surviscor produces seasonal feature and functionality scorCards, including its prominent Online Banking scorCard and Online Brokerage scorCard.
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