National Bank honoured for the quality of its customer service
National Bank is proud to be the recipient of two awards for the quality of its customer service in the Ipsos 2014 Best Banking Awards in Canada.
As the country's leading provider of public opinion research, Ipsos Reid presents the Best Banking Awards to acknowledge and honour financial institutions that receive the highest ratings from their clients for efficient personal banking services.
National Bank was recognized in the ATM Banking Excellence category and, for the second consecutive year, in the Automated Telephone Banking Excellence category. In both cases, National Bank received the award from among all the financial institutions surveyed.
"National Bank puts client experience at the heart of its priorities. To meet our clients' needs, we are constantly looking for ways to improve everything that we do. These two prestigious awards recognize the trust and confidence our clients have in us and encourage us to continue in our efforts," said Diane Giard, Executive Vice-President – Personal and Commercial Banking.
Winners of the Best Banking Awards are chosen based on quarterly surveys conducted by Ipsos Reid, which measure customer satisfaction using key performance indicators that are linked to the service delivery quality of participating institutions.
About the Best Banking Awards
Ipsos 2014 Best Banking Awards are based on quarterly Customer Service Index (CSI) survey results. Sample size for the total 2014 CSI program year ended August 2014 was 45,428 completed surveys yielding 68,738 financial institution ratings nationally.
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country’s leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 500 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and online panels. Ipsos Reid’s Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada—including the Ipsos Trend Report, the leading source of public opinion in the country—all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
About National Bank of Canada
With $199 billion in assets as at July 31, 2014, National Bank of Canada (nbc.ca), together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX:NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.) :
Manager – Public Affairs