Press Releases

The 10th National Bank Campaign in Support of the Breakfast Club of Canada - A sweet treat from Geneviève Grandbois sold exclusively at branches

Montreal, 20 November 2014 -

On this National Child Day, National Bank is proud to announce its partnership with Chocolats Geneviève Grandbois to celebrate its 10th fundraising campaign in support of the Breakfast Club of Canada. From November 20 until December 31, a square of chocolate produced exclusively for the campaign will be on sale for $10 (or $7.50 for more than one) at National Bank branches across Canada[1]. Since the beginning of its association with the Breakfast Club of Canada, National Bank has donated more than $3.8 million to the organization.

At the invitation of Geneviève Grandbois, the 10th edition of the fundraising campaign was launched at a delectable workshop attended by members of the media and children from the Ludger Duvernay Breakfast Club of Canada. Photos of the event are available upon request.

“Our customers always look forward to our fundraising campaign for the Breakfast Club of Canada. Over the past 10 years, this campaign has marked the arrival of the holiday season. On this National Child Day, and throughout the year, National Bank and its employees are proud to declare their support for youth,” said Lise-Anne Amyot, Vice President, Brand and Client Experience at National Bank.

Proud ambassador of the 10th National Bank campaign in support of the Breakfast Club of Canada, Geneviève Grandbois said: "It is a pleasure for me to be a part of the campaign announced today by National Bank. Starting the day with a good breakfast is essential, and I sincerely believe that together, we can provide that to even more children every morning.”

"The enthusiasm and energy of both Geneviève Grandbois and the staff at the various National Bank branches are contagious, and this will no doubt have a positive effect on customers’ participation," said Daniel Germain, President and Founder of the Breakfast Club of Canada. "The Club celebrates its 20th anniversary in 2014, and we are fortunate to have had the support of such an engaged partner for 10 years."

The collaboration of National Bank and the thousands of donors who purchase the exclusive squares of chocolate will allow the Breakfast Club of Canada to maintain its services in existing clubs and extend its work to the largest-possible number of children. Last year, close to 25 million breakfasts were served by 11,000 volunteers across Canada.

Each year, National Bank supports hundreds of Canadian organizations through donations and sponsorships. It is particularly committed to young people through its One for Youth program, ensuring they are healthy and have the tools they need to become engaged citizens committed to building a better world. To learn more about the initiatives supported by the Bank and its employees, visit

[1] On sale until December 31, 2014 or as long as supplies last.

About National Bank of Canada
With $199 billion in assets as at July 31, 2014, National Bank of Canada (, together with its subsidiaries, forms one of Canada's leading integrated financial groups. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at and

About the Breakfast Club of Canada
The Breakfast Club of Canada has been making a difference in young lives for two decades now, by ensuring children have access to two things essential to their growth and development: a healthy meal before school and an environment that fosters self-esteem. The Club teams up with community partners and regional organizations to develop solutions adapted to local needs. Today, the Breakfast Club of Canada helps feed some 150,000 students in 1,328 elementary and high schools across the country.

Jean-François Lauzon
Advisor – Public Affairs
National Bank
Tel: 514 394-6097

For more information:
Camille Delacour
NATIONAL Public Relations
Tel: 514 843-2388


From left to right: Martin Goyette, Director, Gifts & Partnership Development, Province of Quebec of the Breakfast Club of Canada, Geneviève Grandbois, Daniel Germain, President and Founder of the Breakfast Club of Canada, Lise-Anne Amyot, Vice-President, Brand and Client Experience at National Bank and the kids from Ludger-Duvernay School.

SOURCE: National Bank of Canada