Press Releases

National Bank Direct Brokerage Highest in Investor Satisfaction among Discount Brokerage Firms

Montreal, 5 October 2015 -

Clients of National Bank Direct Brokerage (NBDB) are the most satisfied self-directed investors in the Canadian brokerage industry, according to a study by marketing information company J.D. Power.

NBDB believes its performance can be directly attributed to the importance it places in service excellence and information it provides to its clients in the universe of do-it-yourself investing.

"Our objective is to provide our clients a real Red Carpet experience," pointed out Laurent Blanchard, President of National Bank Direct Brokerage. "Our clients can easily choose among a wide range of investment products that are accessible, simple and available at all times via our website, our mobile website or by telephone, assisted by representatives. For example, with InvestCube, we are offering investors an automated smart investing solution that is both user-friendly and effective. In all cases, we provide support to our clients, while leaving them in control of their investments, and we capitalize on the complementary nature of our various channels. This, in our opinion and based on the appreciation expressed, is the key to our success," added Mr. Blanchard.

The marketing information company, which compiled responses from 2,734 respondents in May and June, concluded that NBDB stands out from the other companies in terms of interaction, information on accounts, and products offered.

National Bank Direct Brokerage offers a multitude of financial products and technological functionalities that meet the needs of Canadian independent investors. Visit our full site at nbdb.ca or the mobile version at m.nbdb.ca today.

About National Bank Direct Brokerage
National Bank Direct Brokerage Inc. is a wholly owned subsidiary of National Bank of Canada. National Bank Direct Brokerage offers no advice and makes no investment recommendations. The client alone is responsible for the financial and fiscal consequences of his or her investment decisions. National Bank Direct Brokerage is a member of the Canadian Investor Protection Fund.

About National Bank of Canada
With $216 billion in assets as at July 31, 2015, National Bank of Canada (nbc.ca), together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.

Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Marie-Pierre Jodoin
Manager – Public Affairs
National Bank
Tel.: 514-394-4209