Policy on Donations
Policy on Corporate Donations
Many causes are worthy of financial support. At National Bank, we decided to focus on organizations that are active with young people in the fields of education, community development and health care.
On occasion, we consider applications from other sectors of activity, particularly, arts and culture and the environment. Our rigorous selection process is governed by our policy on donations which serves as the basis for evaluating the applications we've received. This process was designed to provide the greatest fairness and transparency possible, as well as maximizing community benefits.
For the Bank to consider it, your application must satisfy the following two criteria:
- come from a non-profit organization that is registered as a Charity by the Canada Revenue Agency;
- Address National Bank's priority sectors, as described in the donations section.
At National Bank, we sincerely believe that all not-for-profit organizations deserve support. Unfortunately, we cannot accept to fund all the requests we receive, no matter how worthy they are. To structure and standardize our approach, we decided to exclude the following from our donations policy:
- organizations that are not registered under federal law
- organizations that receive financial support from United Way/Centraide
- provincial campaigns for organizations that we already support at the national level
- social clubs
- political parties, political organizations or interest groups promoting a political ideology
- lobby and special-interest groups
- individual projects
- private foundations
- private elementary and high schools
- projects taking place outside Canada
- annual conferences and meetings
- audio, video or Web productions
We apply these criteria to all eligible requests, and the selection of organizations that receive financial support is based on those criteria. The Bank considers the following elements:
- nature of the request and financial objective of the campaign;
- history of donations already made to the requesting organization;
- value of our commitments in the requesting organization's sector;
- analysis of comparable donations made in the same sector;
- commitment of our employees to that cause or organization.
Allocation of corporate donations
To allow for the greatest possible number and variety of organizations, the Bank has established an allocation procedure that is based on the following principles:
- only one financial contribution to any one organization in a given year;
- a donation cannot exceed 1 % of the financial objective of the campaign;
- the donation can be paid out in a one or more payments;
- donations are not automatically renewed from year-to-year and each new request has to be submitted for evaluation.
Other types of donations
The majority of National Bank's contributions to organizations may be of a financial nature, but donations can sometimes take another form.
Donations of equipment
From time to time, National Bank is happy to donate furniture and equipment that it is no longer using. As with financial contributions, only those registered non-profit organizations working in the health, community-development, education and arts sectors are admissible.
In-branch fund-raising campaign
As part of its commitment to community, the Bank sometimes makes its branch network available to organizations that satisfy its donations-policy criteria.
This type of initiative can be realized at the provincial or national level by an organization that National Bank already supports for a major cause that touches the communities the Bank serves. In these cases, a fundraising activity can take place in all branches once a year, for up to five years.
On a local or regional basis, regional marketing personnel may decide to allow an organization the use of one or more Bank branches for a fund-raising campaign. The organization however, has to be able to manage the entire activity.
Responding to urgent needs
In addition to concerted action and our donations program, National Bank's in-branch fund raising efforts have been put to use to relieve urgent humanitarian needs and support on-the-ground operations of the Canadian Red Cross.