National Bank Direct Brokerage ranked highest for investor satisfaction among self-directed brokerage firms by J.D. Power

Montreal, June 1, 2022

For the second consecutive year, National Bank Direct Brokerage (NBDB) was ranked highest for investor satisfaction among self-directed investors in the J.D. Power 2022 Canada Self-Directed Investor Satisfaction Study. This is the fifth time NBDB has been recognized by J.D. Power in the past nine years*. 

This recognition caps off a year of innovation for National Bank Direct Brokerage: it became the first brokerage firm affiliated with a Canadian bank to abolish commissions for all online trades on Canadian and U.S. stocks and exchange-traded funds (ETFs), as well as the first to roll out a fully-paid securities lending program.

"This recognition from J.D. Power demonstrates our commitment to placing clients at the heart of our activities and offering them value-added experiences that have a real positive impact on their financial health," said Claude-Frédéric Robert, President of National Bank Direct Brokerage. "I'd like to thank our clients for their trust and all of our teams, who always strive to find innovative solutions and aren't afraid to think outside the box."

The ranking was established based on a recent survey of 2,099 self-directed investors conducted by U.S. market research and analytics firm J.D. Power. Firms were ranked based on their performance in seven factors: trust, digital channels, ability to manage wealth how and when I want, products and services, value for fees, people, and problem resolution. NBDB obtained a score of 662.

*Ranked Highest in 2013, 2015, 2016, 2021 and 2022

About National Bank Direct Brokerage ( )
National Bank Direct Brokerage (NBDB) is a division of National Bank Financial Inc. (NBF) and a trademark of National Bank of Canada (NBC), used under licence by NBF. NBF is a member of the Investment Industry Regulatory Organization of Canada and of the Canadian Investor Protection Fund and a wholly-owned subsidiary of NBC, which is a public company listed on the Toronto Stock Exchange (TSX: NA) NBDB provides order execution only services and makes no investment recommendations. Clients are solely responsible for the financial and tax consequences of their investment decisions.

About National Bank of Canada
With $370 billion in assets as at April 30, 2022, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. It has more than 28,000 employees in knowledge-intensive positions and has been recognized numerous times as a top employer and for its commitment to diversity. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities at or via social media such as Facebook, LinkedIn and Twitter.

For more information:

Stéphanie Rousseau
Senior Advisor – Public Affairs and Corporate Social Responsibility
National Bank of Canada