National Bank announced today a partnership with M3 Group, the leading mortgage brokerage firm in Canada, operating in Quebec primarily under the Multi-Prêts Mortgages, Mortgage Intelligence and Verico banners. The objective is to give brokers the option of offering National Bank brand products to their clients in Quebec starting this spring.
This partnership will help National Bank extend the reach of its advisory services and solutions offering to clients in Quebec through M3 Group's network of brokers. It complements a diversified mortgage distribution model, made up of a network of some 430 branches and a team of mobile specialists. Also, white label distribution through a partnership model will continue unchanged.
Building on National Bank's evolving business model, this partnership with M3 Group is made possible by the technological and digital advances resulting from the Bank's continuous investments. It also contributes to consolidating National Bank’s leadership position in residential financing in Quebec, through a focus on client development and engagement, and ties in with its client-centric orientation and disciplined growth strategy.
"This partnership with M3 Group has many advantages for clients, to whom we will offer a great experience and quick access to tailored mortgage solutions. Our goal is to be able to meet several financial needs during mortgage transactions concluded by brokers," stated Nadine Labbé, Vice-President – Retail Financing Solutions at National Bank. "We're pleased to team up with M3 Group, which stands out for its commitment to excellence and its innovative vision of the brokerage industry."
“From the moment we started investing in technology, we had a clear vision of how our ecosystem would evolve, and of the opportunities that would open up for brokers. We’re very proud of the work our teams have accomplished over the past few years, and that dedication and effort is now reflected in the goals of a major player like National Bank. These investments and changes posed a welcome challenge—but our brokers and their customers will be the first to reap the full benefits,” says Luc Bernard, Chairman and CEO of M3 Group.
About National Bank of Canada
With $262 billion in assets as at October 31, 2018, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. It has more than 23,000 employees in knowledge-intensive positions and has been recognized numerous times as a top employer and for its commitment to diversity. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities at nbc.ca or via social media such as Facebook, LinkedIn and Twitter.